Fractional new business for independent agencies

Build stronger, more strategic new business pipelines.

Reignite momentum with a sharper story.

Train your team with a repeatable system for growth.

Planning is 10% of the job. The rest is execution.

Most agencies know what they need to do, but don’t know how to do it — or don’t have the time and discipline to be consistent.

Pipeline & Co is both highly strategic, and we do the day-to-day execution. We work with you until the systems you need to do new business on your own are set up. Then we train your team to take over.

Most growth consultants offer workshops, guide positioning, and give great advice – but they don’t actually implement changes alongside your agency team. Lead generation companies will do your outbound prospecting, but they are not embedded in your agency or immersed in your brand.

At Pipeline & Co, you’ll work side by side with a seasoned expert who has driven growth for some of the most famous independent agencies. We’ll set up the foundation, prove it works for you, then train your team to be self-sufficient.

We embed with your team, to work from the inside out.

We get to know your agency quickly, act fast and create everything from your DNA.

One size fits one

Every agency is different — we’ll customize your growth plan to fit your brand, your needs, and your ambitions.

Action-oriented

We make big picture shifts quickly, so that lead generation can start right away.

An extension of your leadership team

Whether remote, on-site (NYC), or hybrid — we integrate organically with your team to drive results.

Scrappy by design

We drive leads using owned and earned channels and tools — no big budgets required. It’s all about being resourceful.

What we offer

    • Warm lead excavation

    • New prospect mapping

    • Custom outreach

    • CRM set up & activation

    • Agency positioning

    • Credentials and case studies

    • Social & PR

    • Pitch lead (in front or behind the scenes)

    • SOW and MSA

    • Fractional CMO

    • Freelance new business support

Who we work with

We work with agency CEOs, CMOs, and Founders who are frustrated by a lack of real prospects. They’re too busy to focus on it — and even if they had time, they wouldn’t know where to start.

  • Full-service, creative, media, and strategy agencies, and design studios

  • Mid-sized agencies that are too reliant on inbound, stretched thin by RFPs, and struggling to prioritize proactive pipeline-building

  • Small, independent shops in year 2 or 3 — where referrals have slowed, and outreach beyond the Founders’ networks have stalled